Meet our Beauty Specialists at the Collective

PERMANENT MAKE-UP ARTIST

Meet Esmerelda Zurita, also known as Esme – Founder of Ink N’ Ivory.  Esme’s journey began in the medical field, where she worked as a medical assistant with nearly 5 years of experience. While her passion for healthcare and patient care continued to grow, she felt something was missing. Always drawn to beauty and skin anatomy, Esme found a unique way to blend her artistic eye with her medical background. She combined her passion for skin anatomy, beauty, and artistry to create Ink N’ Ivory.

Esme’s journey into permanent makeup began from a personal place—brows that felt incomplete, lips that lacked color, and the desire to feel confident in her skin. After experiencing the transformative power of PMU herself, she knew she wanted to help others feel the same.

Now a proud mom, Esme also discovered the healing benefits of paramedical tattooing, further expanding her mission to empower others through customized, confidence-boosting treatments.

At Ink N’ Ivory, every service is performed with intention, precision, and heart. Esme is committed to providing high-quality, personalized care—and can't wait to be a part of your self-love journey.

ESTHETICIAN

Gabby of ELVTD Esthetics Studio is a licensed esthetician born and raised in Nipomo, with a specialty in lash extensions. She’s passionate about enhancing natural beauty and is dedicated to helping women feel confident, radiant, and their absolute best.

Gabby’s services will expand to include lash lifts, brow and facial waxing, brow tinting and brow laminations—each designed to elevate and enhance your natural features and boost your confidence. Her warm personality, attention to detail and genuine love for what she does make her a perfect addition to our team. We can’t wait for you to meet her! Get lashed with Gabby!

BARBER/STYLIST

With over 20 years of experience behind the chair, Jennifer is a seasoned hairstylist, a licensed cosmetologist and barber, known for her expertise across all hair types and textures. Passionate about celebrating natural beauty, Jennifer specializes in curly hair, graceful grey transitions, and helping clients embrace their authentic look with confidence. Her creative journey also includes time spent in the film industry, where she honed her eye for detail and versatility in styling.

Beyond the salon, Jennifer brings the same energy and dedication to the fitness world. As a personal trainer, kickboxing instructor, and martial arts practioner, she embodies a holistic approach to wellness-inside and out. Whether behind the chair or on the mat, Jennifer empowers others to feel strong, confident, and completely themselves. 

STYLIST

Shay is a passionate and dedicated up-and-coming hairstylist eager to grow and expand her skills in the industry. Whether you’re looking for a fresh cut, color or new style, she’s committed to helping clients achieve their hair goals. Always staying current with trends and techniques, Shay strives to deliver exceptional service, ensuring you leave with confidence and style.

ESTHETICIAN / MASSEUSE